{"product_id":"promotional-cultures","title":"Promotional Cultures","description":"\u003cp\u003e\u003cb\u003e‘Aeron Davis ranges far and wide in media and cultural studies and beyond to bring us this erudite and thoughtful book on what “promotional culture” means in economics, politics, civil society and celebrity culture. Ecumenical, yet retaining a sharp critical edge, this is the best single account of promotional culture I have seen.’\u003c\/b\u003e\u003cbr\u003e \u003cb\u003eDavid Miller\u003c\/b\u003e, \u003ci\u003eUniversity of Bath\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e‘Drawing on a range of critical intellectual traditions in the study of production, consumption, culture and fiancé, Davis discusses the rise and penetration of digital-age promotional industries in the service of capitalist commodification. His study will give readers grounding in the theories and debates that dissect the social relations, culture and dialectics of commodity production and the management of consumerism.’\u003c\/b\u003e\u003cbr\u003e \u003cb\u003eGerald Sussman\u003c\/b\u003e, \u003ci\u003ePortland State University\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e‘\u003ci\u003ePromotional Cultures\u003c\/i\u003e is a wide-ranging and accessible examination of the different advertising, ownership synergy, public relations and other marketing and promotional forces in our lives. Aeron Davis usefully examines different intellectual traditions that have sought to understand and critique promotional ethos and practices. He also applies these traditions and his own insights to areas in which large-scale promotion is systemic, including activism, media and finance.’\u003c\/b\u003e\u003cbr\u003e \u003cb\u003eMatthew P. McAllister\u003c\/b\u003e, \u003ci\u003ePenn State University\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e‘In another seminal effort to rethink media and communicative power, Aeron Davis dispenses with the idea that the promotional industries are essential to the well-being of markets, democracy, independent media and our own lives.’\u003c\/b\u003e\u003cbr\u003e \u003cb\u003eDwayne Winseck\u003c\/b\u003e, \u003ci\u003eCarleton University\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIn the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePromotional Cultures\u003c\/i\u003e documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama’s election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted.\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePromotional Cultures\u003c\/i\u003e will appeal to students and scholars of media and culture, sociology, politics, anthropology, and social and industrial history.\u003c\/p\u003e","brand":"Aeron Davis","offers":[{"title":"Default Title","offer_id":42850086223933,"sku":"9780745639833","price":35.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9780745639833_62de9021-56d3-468d-9e04-0b99084538cc.jpg?v=1767070241","url":"https:\/\/www.palmleaf.com.au\/products\/promotional-cultures","provider":"Palmleaf","version":"1.0","type":"link"}