{"product_id":"psychology-of-financial-planning","title":"Psychology of Financial Planning","description":"\u003cp\u003e\u003cb\u003eUNCOVER WHAT MOTIVATES YOUR FINANCIAL PLANNING CLIENTS \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePsychology of Financial Planning: The Practitioner’s Guide to Money and Behavior\u003c\/i\u003e offers financial planners a holistic and insightful handbook to getting into the minds and hearts of their clients to help them achieve their financial goals. In the book, you’ll learn to facilitate both subtle and dramatic behavior changes by asking the right questions in the right way and taking your clients’ backgrounds and personal histories into account.  \u003c\/p\u003e\u003cp\u003eThe authors dive deep into five key areas of financial psychology with outsized influences on how we interact with money and deliver contexts, tools, and solutions that address counterproductive financial behaviors, flashpoints, beliefs, triggers, and cognitive biases. The book incorporates all of the required learning objectives for individuals pursuing a career in financial planning.  \u003c\/p\u003e\u003cp\u003eSome of the key topic areas include:  \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstanding your client’s financial psychology,\u003c\/li\u003e \u003cli\u003eGetting the client to take action,\u003c\/li\u003e \u003cli\u003eMulticultural competence in financial planning,\u003c\/li\u003e \u003cli\u003ePrinciples of effective communication,\u003c\/li\u003e \u003cli\u003eClient and planner attitudes, values, biases,\u003c\/li\u003e \u003cli\u003eBehavioral finance in financial planning practice,\u003c\/li\u003e \u003cli\u003eSources of money conflict, \u003c\/li\u003e \u003cli\u003ePrinciples of counseling in financial planning,\u003c\/li\u003e \u003cli\u003eHelping clients navigate crisis events.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eA can’t-miss roadmap to improving your ability to successfully advise clients, \u003ci\u003ePsychology of Financial Planning: The Practitioner’s Guide to Money and Behavior\u003c\/i\u003e deserves a place on the bookshelves of financial planners everywhere.\u003c\/p\u003e","brand":"Ted Klontz","offers":[{"title":"Default Title","offer_id":42849071726653,"sku":"9781119983729","price":74.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119983729_0b499f9c-1f76-45aa-a667-11183cf481c9.jpg?v=1766992645","url":"https:\/\/www.palmleaf.com.au\/products\/psychology-of-financial-planning","provider":"Palmleaf","version":"1.0","type":"link"}