{"product_id":"public-relations-for-dummies","title":"Public Relations For Dummies","description":"\u003cp\u003e\u003cb\u003ePR secrets for making a splash with your brand \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003ePublic relations (PR) is about building a great reputation for a brand, a product, or even a person. \u003ci\u003ePublic Relations For Dummies\u003c\/i\u003e is a crash course on strategically and creatively sculpting public opinion. Discover the step-by-step process for planning and executing a good PR campaign. This handy guide explains exactly how, when, and why to use press releases, articles, social media, and other outlets to promote your message. And you’ll get easy ideas for tracking the success of your PR efforts—so you can do even better next time. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside… \u003cul\u003e\n\u003cli\u003eGrasping how PR campaigns work\u003c\/li\u003e \u003cli\u003eComparing PR and advertising\u003c\/li\u003e \u003cli\u003eUtilizing classic PR tactics\u003c\/li\u003e \u003cli\u003eUsing speaking engagements, podcasts, virtual events\u003c\/li\u003e \u003cli\u003eResponding to a PR crisis\u003c\/li\u003e \u003cli\u003eAvoiding common mistakes\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"James Palmer","offers":[{"title":"Default Title","offer_id":42849645264957,"sku":"9781394284870","price":37.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781394284870_3b9f3e0d-a0ac-4c89-b17e-e0fb6bcd41b8.jpg?v=1767040714","url":"https:\/\/www.palmleaf.com.au\/products\/public-relations-for-dummies","provider":"Palmleaf","version":"1.0","type":"link"}