{"product_id":"rethinking-culture-in-health-communication","title":"Rethinking Culture in Health Communication","description":"\u003cp\u003e\u003cb\u003eAn interdisciplinary overview of health communication using a cultural lens—uniquely focused on social interactions in health contexts\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003ePatients, health professionals, and policymakers embody cultural constructs that impact healthcare processes. \u003ci\u003eRethinking Culture in Health Communication explores\u003c\/i\u003e the ways in which culture influences healthcare, introducing new approaches to understanding social relationships and health policies as a dynamic process involving cultural values, expectations, motivations, and behavioral patterns. This innovative textbook integrates theories and practices in health communication, public health, and medicine to help students relate fundamental concepts to their personal experiences and develop an awareness of how all individuals and groups are shaped by culture. \u003c\/p\u003e\u003cp\u003eThe authors present a foundational framework explaining how cultures can be understood from four perspectives—\u003cb\u003eMagic Consciousness, Mythic Connection, Perspectival Thinking,\u003c\/b\u003e and \u003cb\u003eIntegral Fusion\u003c\/b\u003e—to examine existing theories, social norms, and clinical practices in health-related contexts. Detailed yet accessible chapters discuss culture and health behaviors, interpersonal communication, minority health and healthcare delivery, cultural consciousness, social interactions, sociopolitical structure, and more. The text features examples of how culture can create challenges in access, process, and outcomes of healthcare services and includes scenarios in which individuals and institutions hold different or incompatible ethical views. The text also illustrates how cultural perspectives can shape the theoretical concepts emerged in caregiver-patient communication, provider-patient interactions, social policies, public health interventions, and other real-life settings. Written by two leading health communication scholars, this textbook: \u003c\/p\u003e\u003cli\u003e\u003cbl\u003eHighlights the sociocultural, interprofessional, clinical, and ethical aspects of health communication\u003c\/bl\u003e\u003c\/li\u003e  \u003cli\u003e\u003cbl\u003eExplores the \u003cb\u003eintersections of social relationships, cultural tendencies, and health theories and behaviors\u003c\/b\u003e\u003c\/bl\u003e\u003c\/li\u003e  \u003cli\u003e\u003cbl\u003eExamines the various forms, functions, and meanings of health, illness, and healthcare in a range of cultural contexts\u003c\/bl\u003e\u003c\/li\u003e  \u003cli\u003e\u003cbl\u003eDiscusses how cultural elements in social interactions are essential to successful health interventions\u003c\/bl\u003e\u003c\/li\u003e  \u003cli\u003e\u003cbl\u003eIncludes foundational overviews of health communication and of culture in health-related fields\u003c\/bl\u003e\u003c\/li\u003e  \u003cli\u003e\u003cbl\u003eDiscusses \u003cb\u003eculture\u003c\/b\u003e in health administration, \u003cb\u003emoral values\u003c\/b\u003e in social policies, and \u003cb\u003eethics\u003c\/b\u003e in medical development\u003c\/bl\u003e\u003c\/li\u003e  \u003cli\u003e\u003cbl\u003eIncorporates various aspects and impacts of the \u003cb\u003eCOVID-19 pandemic as a cultural phenomenon\u003c\/b\u003e through the lens of health communication\u003c\/bl\u003e\u003c\/li\u003e  \u003cp\u003e\u003ci\u003eRethinking Culture in Health Communication\u003c\/i\u003e is an ideal textbook for courses in health communication, particularly those focused on interpersonal communication, as well as in cross-cultural communication, cultural phenomenology, medical sociology, social work, public health, and other health-related fields.\u003c\/p\u003e","brand":"Eric M. Kramer","offers":[{"title":"Default Title","offer_id":42838981115965,"sku":"9781119496168","price":108.86,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119496168_6de1ea73-e972-430e-84a7-6769a401b49c.jpg?v=1766951487","url":"https:\/\/www.palmleaf.com.au\/products\/rethinking-culture-in-health-communication","provider":"Palmleaf","version":"1.0","type":"link"}