{"product_id":"riding-the-unicorn","title":"Riding the Unicorn","description":"\u003cp\u003e\u003cb\u003eTHE LEGENDS ARE TRUE.\u003cbr\u003e THE UNICORN IS OUT THERE.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eUnicorns—billion-dollar startups as rare as their mythical namesakes—are not just the products of Silicon Valley fairytales. They’re in your backyard … and they’re ready to be tamed. In \u003ci\u003eRiding the Unicorn\u003c\/i\u003e, Wenee Yap and Thomas Derricott distil the wisdom of Australia and New Zealand’s leading founders to reveal what it takes to turn a startup into a unicorn. \u003c\/p\u003e\u003cp\u003ePacked with real-world insight, this must-read guide skips the dry business theory and instead gives you battle-tested strategies from global startup legends, wrapped in stories that’ll keep you hooked from page one. You’ll get the unvarnished truth about what it really takes to launch, scale and—if you’re lucky—sell your way to startup glory. \u003c\/p\u003e\u003cp\u003eLearn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003efind out what your customers want\u003c\/li\u003e\n\u003cli\u003ekeep your MVP as minimal as possible\u003c\/li\u003e\n\u003cli\u003egrow your startup to meet your runway\u003c\/li\u003e\n\u003cli\u003eget the right investors\u003c\/li\u003e\n\u003cli\u003ecraft a lucrative exit strategy.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThis isn’t just a book; it’s your down-to-earth guide for taming your next billion-dollar idea. It’s time to saddle up and start your journey from side hustle to success story.\u003c\/p\u003e","brand":"Thomas Derricott","offers":[{"title":"Default Title","offer_id":42855455981629,"sku":"9781394367689","price":31.46,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781394367689_0a7ab280-1d68-466f-b591-61603e72240c.jpg?v=1766952290","url":"https:\/\/www.palmleaf.com.au\/products\/riding-the-unicorn","provider":"Palmleaf","version":"1.0","type":"link"}