{"product_id":"sales-engagement-how-the-world-s-fastest-growing-companies-are-modernizing-sales-through-humanization-at-scale","title":"Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale","description":"\u003cp\u003e\u003cb\u003eEngage in sales—the modern way\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. \u003ci\u003eSales Engagement\u003c\/i\u003e details the modern way to build the top of the funnel and generate qualified leads for B2B companies. \u003c\/p\u003e \u003cp\u003eThis book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way.  \u003c\/p\u003e \u003cp\u003e •   Find common factors holding your sales back—and reverse them through channel optimization\u003c\/p\u003e \u003cp\u003e•    Humanize sales with personas and relevant information at every turn\u003c\/p\u003e \u003cp\u003e•    Understand why A\/B testing is so incredibly critical to success, and how to do it right\u003c\/p\u003e \u003cp\u003e•    Take your sales process to the next level with a rock solid, modern Sales Engagement strategy\u003c\/p\u003e \u003cp\u003eThis book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthors:\u003c\/strong\u003e Manny Medina, Max Altschuler, Mark Kosoglow\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 240\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781119584346\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublication date:\u003c\/strong\u003e 20190219\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":43558636683325,"sku":"9781119584346","price":37.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119584346.jpg?v=1788381406","url":"https:\/\/www.palmleaf.com.au\/products\/sales-engagement-how-the-world-s-fastest-growing-companies-are-modernizing-sales-through-humanization-at-scale","provider":"Palmleaf","version":"1.0","type":"link"}