{"product_id":"small-business-marketing-for-dummies","title":"Small Business Marketing For Dummies","description":"\u003cp\u003e\u003cb\u003eGet the word out about your business and connect with customers – without spending a ton of cash\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGreat marketing is about winning and keeping customers. \u003ci\u003eSmall Business Marketing For Dummies\u003c\/i\u003e teaches you simple but very effective ways to raise your company profile, develop a strong brand identity, connect with customers and keep them coming back again and again. \u003c\/p\u003e\u003cul\u003e\u003cb\u003e\u003ci\u003e\u003cli\u003eFind out where you stand – clearly identify your market, your customers and your competitors\u003c\/li\u003e \u003cli\u003eIdentify yourself – develop a stand-out brand identity and position your product or service within the marketplace\u003c\/li\u003e \u003cli\u003eChart your course – create a solid, achievable marketing plan to guide your business into the future \u003c\/li\u003e \u003cli\u003eMake an Internet connection – get the lowdown on how to establish and grow your web presence, how to blog for business success and how to use social media to pull in the punters\u003c\/li\u003e \u003cli\u003eGet the word(s) out – create high-impact marketing communications, including ads, mailers, newsletters, online and offline promotions, press releases and more\u003c\/li\u003e \u003cli\u003eTransform customers into sales reps – win your customers’ undying loyalty and turn them into energetic advocates for your business\u003c\/li\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\u003cb\u003e\u003cli\u003eInexpensive ways to spread your message online and offline\u003c\/li\u003e \u003cli\u003ePractical tips on how to create a solid marketing plan\u003c\/li\u003e \u003cli\u003eHow to write winning emails, newsletters, ads and promos\u003c\/li\u003e \u003cli\u003eSales techniques for turning prospects into customers\u003c\/li\u003e \u003cli\u003eStrategies for turning customers into fiercely loyal advocates\u003c\/li\u003e \u003cli\u003eHow to get great, free publicity for your business\u003c\/li\u003e \u003cli\u003eTips on how to find and work with a marketing consultant\u003c\/li\u003e\u003c\/b\u003e\u003c\/ul\u003e","brand":"Paul Lancaster","offers":[{"title":"Default Title","offer_id":42849540210749,"sku":"9781118730775","price":31.46,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781118730775_c357d9b3-eaff-4f45-9ca7-5a1b7ba74780.jpg?v=1767036789","url":"https:\/\/www.palmleaf.com.au\/products\/small-business-marketing-for-dummies","provider":"Palmleaf","version":"1.0","type":"link"}