{"product_id":"small-business-marketing-kit-for-dummies","title":"Small Business Marketing Kit For Dummies","description":"\u003cp\u003e\u003cb\u003eHarness the power of marketing and watch your business grow\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIf you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a dynamic marketing campaign and taking advantage of the newest technologies and avenues for outreach.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe big picture — get an overview of marketing that strips away the mystery, gives you the background you need, and puts you in a position to jumpstart your program\u003c\/li\u003e \u003cli\u003eBrand yourself — find helpful advice on defining your business position and brand — and creating marketing communications that work\u003c\/li\u003e \u003cli\u003eKeep connected — discover how to leverage blogs for business success, and how to use social media to pull customers to your business\u003c\/li\u003e \u003cli\u003eBreak the mold — put a twist on so-called traditional marketing tactics like ads, mailers, promotions, and publicity\u003c\/li\u003e \u003cli\u003eThe cornerstone of business — find out how to capture prospects, turn those prospects into customers, and develop customer loyalty\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eReal advice for marketing in today's screen-connected, customer-empowered world\u003c\/li\u003e \u003cli\u003eHow to use the Internet and social media networks as your most essential guerrilla marketing tools\u003c\/li\u003e \u003cli\u003eInstructions for generating publicity\u003c\/li\u003e \u003cli\u003eHow to set your marketing goals, objectives, strategies, and budgets\u003c\/li\u003e \u003cli\u003eWays to establish an online presence\u003c\/li\u003e \u003cli\u003eTen steps to a great marketing plan\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eLearn to:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDevelop the right marketing strategy\u003c\/li\u003e \u003cli\u003eHarness social media as a marketing tool\u003c\/li\u003e \u003cli\u003eEstablish your position and brand\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eTools and worksheets on the companion CD\u003c\/p\u003e \u003cp\u003eBonus CD Includes\u003c\/p\u003e \u003cp\u003eWorksheets, checklists, and charts to aid the small business marketer\u003c\/p\u003e","brand":"Barbara Findlay Schenck","offers":[{"title":"Default Title","offer_id":42850305048637,"sku":"9781118311837","price":52.16,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781118311837_55059212-6e58-4132-ba0d-8ac948f0928f.jpg?v=1767072140","url":"https:\/\/www.palmleaf.com.au\/products\/small-business-marketing-kit-for-dummies","provider":"Palmleaf","version":"1.0","type":"link"}