{"product_id":"starting-and-running-an-online-business-for-dummies-uk-edition","title":"Starting and Running an Online Business For Dummies, UK Edition","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eLearn to:\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eAttract new customers and keep them coming back\u003c\/li\u003e \u003cli\u003eImprove your search engine rankings\u003c\/li\u003e \u003cli\u003eSelect the right web host and design tools for your business\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eDiscover just how easy it can be to break into the exciting world of online commerce - and succeed!\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eNo matter how limited your startup budget, or your digital expertise, this new edition of the bestselling guide is your ticket to making it big as a web entrepreneur. Short on technical jargon and long on how-to information, it gets you up to speed on everything you need to get your business up and running quickly and economically. This thoroughly updated second edition includes the very latest on web-based business technologies, online marketing strategies, social media advertising tools and a whole lot more.  \u003c\/p\u003e\u003cul\u003e \u003cli\u003e \u003cb\u003eNuts, bolts and lots of cash\u003c\/b\u003e — get down with the basic concepts, software and other technology you need to set up shop online, along with exciting new e-business money-making opportunities\u003c\/li\u003e  \u003cli\u003e \u003cb\u003eCheck it out\u003c\/b\u003e — create a compelling online presence with a website that grabs customers' attention (and their cash) and gets them coming back again and again\u003c\/li\u003e  \u003cli\u003e \u003cb\u003eReeling them in\u003c\/b\u003e — discover easy, inexpensive online marketing and advertising strategies that boost visibility, enhance the online shopping experience and increase customer satisfaction\u003c\/li\u003e  \u003cli\u003e \u003cb\u003eSecurity!\u003c\/b\u003e — get the lowdown on must-have security software for safeguarding your accounts and your inventory from hackers\u003c\/li\u003e  \u003cli\u003e \u003cb\u003eKeeping the books\u003c\/b\u003e — find out what every web entrepreneur should know about accounting practices and tools that help you keep track of your online activities\u003c\/li\u003e  \u003cli\u003e \u003cb\u003eTomorrow's online business today\u003c\/b\u003e — take advantage of new and emerging trends in web hosting, search engine optimization, social media marketing and more\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eTen easy steps for setting up your online business\u003c\/li\u003e \u003cli\u003eTips for selecting the right web host and design tools\u003c\/li\u003e \u003cli\u003eWays to design your website\u003c\/li\u003e \u003cli\u003eThe latest social media marketing strategies\u003c\/li\u003e \u003cli\u003eHow to structure and style your e-business site\u003c\/li\u003e \u003cli\u003eMethods for identifying your market\u003c\/li\u003e \u003cli\u003eWays to attract and keep customers\u003c\/li\u003e \u003cli\u003ePointers for harnessing the power of social media\u003c\/li\u003e \u003cli\u003eHow to trade securely online\u003c\/li\u003e \u003c\/ul\u003e","brand":"Greg Holden","offers":[{"title":"Default Title","offer_id":42849606893629,"sku":"9781119991380","price":37.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119991380_5fa68b17-7d69-466c-acc5-5d628b6c9338.jpg?v=1767039124","url":"https:\/\/www.palmleaf.com.au\/products\/starting-and-running-an-online-business-for-dummies-uk-edition","provider":"Palmleaf","version":"1.0","type":"link"}