{"product_id":"strategic-branding-in-tourism-build-and-elevate-your-travel-brand-identity","title":"Strategic Branding in Tourism: Build and Elevate Your Travel Brand Identity","description":"\u003cp\u003e\u003cstrong\u003eUnlock the secrets to building standout brands in the rapidly evolving global travel industry. This comprehensive playbook delivers proven strategies for brand differentiation.\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eStrategic Branding in Tourism\u003c\/em\u003e\u003c\/strong\u003e is an essential guide for mid to senior level industry professionals seeking to build distinctive brands and capture a greater share of the rapidly evolving global travel market. This book offers a unique behind-the-scenes look at successful brand transformations. Discover actionable insights on developing impactful brand positioning, crafting authentic storytelling and leveraging strategic partnerships to enhance brand value. \u003c\/p\u003e\u003cp\u003eWith tourism poised for substantial growth in the coming decade, now is the time to arm yourself with the tools needed to build standout brands that captivate global consumers. Adapting to the diverse needs and backgrounds of today's travellers is critical for success. Packed with real-world examples and expert insights from brands such as Airbnb, Expedia and Intrepid Travel, \u003cstrong\u003e\u003cem\u003eStrategic Branding in Tourism \u003c\/em\u003e\u003c\/strong\u003ewill help you craft and communicate your unique value proposition in the travel industry.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthors:\u003c\/strong\u003e Jamie-Lee Abtar\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 304\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781398623712\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublication date:\u003c\/strong\u003e 20260626\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":43558677643325,"sku":"9781398623712","price":55.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781398623712.jpg?v=1788382714","url":"https:\/\/www.palmleaf.com.au\/products\/strategic-branding-in-tourism-build-and-elevate-your-travel-brand-identity","provider":"Palmleaf","version":"1.0","type":"link"}