{"product_id":"strategic-copywriting-how-to-create-effective-advertising-2ed","title":"Strategic Copywriting: How to Create Effective Advertising 2ed","description":"\u003cp\u003eWhen it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads.  In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising-whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online\/mobile platforms-are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works-or not-and why.\u003c\/p\u003e","brand":"Edd Applegate","offers":[{"title":"Default Title","offer_id":41631937953853,"sku":null,"price":131.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781442244085_552956ee-40bf-48a7-8366-95ba668aa316.jpg?v=1728388310","url":"https:\/\/www.palmleaf.com.au\/products\/strategic-copywriting-how-to-create-effective-advertising-2ed","provider":"Palmleaf","version":"1.0","type":"link"}