{"product_id":"strategy-for-the-corporate-level","title":"Strategy for the Corporate Level","description":"\u003cp\u003eAll multi-business companies need a corporate-level strategy to provide a clear vision for managing current business and new investments. \u003ci\u003eStrategy for the Corporate Level\u003c\/i\u003e addresses both business and management strategy to help executives deal with major decisions relating to investment, acquisitions, market entry, supervision of management, and corporate centralization of activities. \u003c\/p\u003e \u003cp\u003e\u003ci\u003eStrategy for the Corporate Level\u003c\/i\u003e uses three important logics to guide such decision-making: business logic, added value logic and capital markets logic. These key perspectives will enable executives to make more effective decisions about their business portfolio by providing a structure to approach each challenge.\u003c\/p\u003e \u003cp\u003eGrounded in academic literature and using real-life examples from industry, Andrew Campbell brings us the latest on corporate-level strategy. This book will help readers to understand and address their concerns about corporate-level strategy and provide a range of perspectives to help make important strategic decisions.\u003c\/p\u003e \u003cp\u003eThis book is for executives with strategic responsibilities, as well as junior mangers and students looking to understand corporate-level strategy. It is of relevance to conglomerates, large focused companies and public sector organizations. \u003ci\u003eStrategy for the Corporate Level\u003c\/i\u003e comes complete with additional online resources, providing managers and students alike with all the tools they need to structure and review effective corporate strategy in organizations.\u003c\/p\u003e","brand":"Jo Whitehead","offers":[{"title":"Default Title","offer_id":42849121173565,"sku":"9781118818374","price":69.26,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781118818374_4c18d42a-8eb6-433b-bfb9-048bb58c09d6.jpg?v=1766994485","url":"https:\/\/www.palmleaf.com.au\/products\/strategy-for-the-corporate-level","provider":"Palmleaf","version":"1.0","type":"link"}