{"product_id":"testing-business-ideas","title":"Testing Business Ideas","description":"\u003cp\u003e\u003cb\u003eYour #1 job as an innovator, entrepreneur, or corporation is to test your business ideas to reduce the risk of failure.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSeven out of ten new products fail to deliver on expectations. \u003ci\u003eTesting Business Ideas\u003c\/i\u003e aims to reverse that statistic. In the tradition of the global bestseller \u003ci\u003eBusiness Model Generation\u003c\/i\u003e, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. \u003c\/p\u003e\u003cp\u003eYou’ll learn the process, design your first experiment, and start testing business ideas. If you’re already familiar with testing, you can boost your  skills with the extensive library of tests. Lastly, you’ll learn to scale testing systematically in your organization through ceremonies and shared language. It’s time to move past opinions and bulletproof your ideas with evidence today.\u003c\/p\u003e","brand":"Alexander Osterwalder","offers":[{"title":"Default Title","offer_id":42859975671869,"sku":"9781119551447","price":55.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119551447_b0ed658d-f063-4bb8-9172-fa80f5844b9a.jpg?v=1767069231","url":"https:\/\/www.palmleaf.com.au\/products\/testing-business-ideas","provider":"Palmleaf","version":"1.0","type":"link"}