{"product_id":"the-2024-presidential-campaign","title":"The 2024 Presidential Campaign","description":"\u003cp\u003e\u003cb\u003eAN INCISIVE LOOK AT THE STRATEGIES, MESSAGES, AND MEDIA THAT SHAPED THE LANDMARK ELECTION OF 2024\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003ePresidential campaigns are more than political contests; they are national conversations that shape our collective identity. \u003ci\u003eThe 2024 Presidential Campaign: A Communication Perspective\u003c\/i\u003e delivers a comprehensive account of how communication drives political outcomes and reflects societal change. Contributions from leading scholars analyze this pivotal election through the lens of communication, examining how messages, media, and symbols influenced the process. From the early campaigning stages to the final electoral vote, this timely volume explores the strategies and tools that define modern political communication. \u003c\/p\u003e\u003cp\u003eIn one of the most polarized eras in U.S. history, recognizing the central role of communication in presidential campaigns is critical. \u003ci\u003eThe 2024 Presidential Campaign\u003c\/i\u003e examines all key components of the campaign, including debates, social media, and political advertising, as well as broader cultural and political dynamics. Each chapter provides unique insights, connecting communication theory to real-world electoral phenomena. Throughout the book, in-depth analyses delve into contemporary topics such as the power of AI-generated content, the expansion of alternative media, and the increasing use of humor in political discourse. \u003c\/p\u003e\u003cp\u003eDesigned for scholars, students, and practitioners, \u003ci\u003eThe 2024 Presidential Campaign: A Communication Perspective\u003c\/i\u003e transcends quantitative analysis, offering a nuanced perspective on the narratives, symbols, and strategies that define modern presidential campaigns. It is an indispensable resource for anyone seeking to understand the communication mechanisms that shape our democracy.\u003c\/p\u003e","brand":"Robert E. Denton, Jr.","offers":[{"title":"Default Title","offer_id":42849611972669,"sku":"9781394250363","price":74.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781394250363_8c6573ff-9af9-47e4-a6e3-0946525dff07.jpg?v=1767039342","url":"https:\/\/www.palmleaf.com.au\/products\/the-2024-presidential-campaign","provider":"Palmleaf","version":"1.0","type":"link"}