{"product_id":"the-architects-brain","title":"The Architect's Brain","description":"Did classical and Renaissance theory in fact have a biological basis? Does the architect possess a highly specialized brain? Is neuroscience today providing architecture with a new foundation for design thought?\u003cbr\u003e \u003cbr\u003e   \u003cp\u003eThese are a few of the compelling suggestions offered by this richly detailed study, which explores--from two perspectives--the issue of how architects and designers view the phenomenal world. In part one of \u003ci\u003eThe Architect's Brain\u003c\/i\u003e, Mallgrave sketches various moments of architectural thought over the last 500 years as a cognitive manifestation of philosophical, psychological, and physiological theory. In part two, he repositions this question from the perspective of the remarkable insights of contemporary neuroscience, particularly as they have advanced within the last decade.\u003c\/p\u003e \u003cp\u003eWhat emerges is a surprising neurological justification for some very timeless architectural ideas, from the multisensory nature of the architectural experience to the essential relationship of ambiguity and metaphor to creative thinking. The author cogently argues that architecture (aside from its intellectual affectations) is radically an emotional and perceptual act grounded in biological values that should be placed in the foreground. Not since Richard Neutra's \u003ci\u003eSurvival Through Design\u003c\/i\u003e (1954) has such a provocative thesis been put forth in the field of architectural theory.\u003c\/p\u003e","brand":"Harry Francis Mallgrave","offers":[{"title":"Default Title","offer_id":42849564721213,"sku":"9780470658253","price":52.16,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9780470658253_181f5d7e-590d-4872-b0e2-79564d1e3c2e.jpg?v=1767037743","url":"https:\/\/www.palmleaf.com.au\/products\/the-architects-brain","provider":"Palmleaf","version":"1.0","type":"link"}