{"product_id":"the-art-of-woo","title":"The Art of Woo","description":"\u003cp\u003eIntroduction Woo? 1\u003c\/p\u003e \u003cp\u003eChapter 1 Selling Ideas: How Woo Works 9\u003c\/p\u003e \u003cp\u003eChapter 2 Start with You: Persuasion Styles 27\u003c\/p\u003e \u003cp\u003eChapter 3 Connect Your Ideas to People: Stepping-stones 59\u003c\/p\u003e \u003cp\u003eChapter 4 Build Relationships and Credibility: Trust 85\u003c\/p\u003e \u003cp\u003eChapter 5 Respect Their Beliefs: A Common Language 111\u003c\/p\u003e \u003cp\u003eChapter 6 Give Them Incentives to Say Yes: Interests and Needs 137\u003c\/p\u003e \u003cp\u003eChapter 7 State Your Case: The Proposal 159\u003c\/p\u003e \u003cp\u003eChapter 8 Make It Memorable: The Personal Touch 185\u003c\/p\u003e \u003cp\u003eChapter 9 Close the Sale: Commitments and Politics 207\u003c\/p\u003e \u003cp\u003eChapter 10 Woo with Integrity: Character 235\u003c\/p\u003e \u003cp\u003eAppendix A Six Channels Survey 249\u003c\/p\u003e \u003cp\u003eAppendix B Persuasion Styles Assessment 259\u003c\/p\u003e \u003cp\u003eAppendix C The Woo Worksheet 265\u003c\/p\u003e \u003cp\u003eAcknowledgments 269\u003c\/p\u003e \u003cp\u003eNotes 271\u003c\/p\u003e \u003cp\u003eTopical Bibliography 293\u003c\/p\u003e \u003cp\u003eIndex 303\u003c\/p\u003e","brand":"Richard Shell","offers":[{"title":"Default Title","offer_id":42849569472573,"sku":"9781906465223","price":29.66,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/www.palmleaf.com.au\/products\/the-art-of-woo","provider":"Palmleaf","version":"1.0","type":"link"}