{"product_id":"the-biba-story","title":"The Biba Story","description":"\u003cp\u003eBiba dominated London fashion from the mid-1960s, defining the dress and outlook of a generation. Celebrating the sixtieth anniversary of the opening of the first Biba boutique, this book takes a revealing look at Biba through the words and images of the people who were intimately involved with the company and its phenomenal success. \u003c\/p\u003e\u003cp\u003eEstablished in 1963 as Biba Postal Boutique—a small mail-order company selling inexpensive clothing for women and children—by 1973 Biba was a seven-story department store on London's Kensington High Street. Customers could fill their wardrobe and furnish their home with Biba products; Biba had become the world's first lifestyle label. Shoppers could buy a tin of Biba baked beans, take tea on Europe's largest roof garden, or watch live music performances by the New York Dolls, Iggy Pop, and Liberace in the 500-seat Rainbow Room. \u003c\/p\u003e\u003cp\u003eCreated by Barbara Hulanicki and her husband, Stephen Fitz-Simon, Biba was made in the image of its staff and customers. Selling up-to-the-minute and affordable clothing, Biba appealed to teenagers and young women of the postwar generation, becoming \u003cem\u003ethe\u003c\/em\u003e fashion destination of the Swinging Sixties and Seventies. Biba was the place to see and to be seen; its doors were open to everyone, from the Rolling Stones, Marianne Faithfull, and Twiggy to David Bowie and Freddie Mercury. \u003c\/p\u003e\u003cp\u003e\u003cem\u003eBiba: The Fashion Brand That Defined A Generation\u003c\/em\u003e includes photographs by Helmut Newton, Sarah Moon, and Duffy, as well as never-before-seen ephemera from Hulanicki's personal archive. Interviews with the people closest to Biba bring these images and objects to life, while recollections and anecdotes from Hulanicki herself shine a new light on the very personal nature of Biba as a business.\u003c\/p\u003e","brand":"Martin Pel","offers":[{"title":"Default Title","offer_id":42849563476029,"sku":"9780300279023","price":55.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9780300279023_ea9ee725-7455-4633-a46f-e0fb86dbf641.jpg?v=1767037680","url":"https:\/\/www.palmleaf.com.au\/products\/the-biba-story","provider":"Palmleaf","version":"1.0","type":"link"}