{"product_id":"the-business-of-belonging","title":"The Business of Belonging","description":"PRAISE FOR \u003cb\u003eTHE BUSINESS OF BELONGING\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"A tactical primer for any business embarking on the critical work of actively building community.\"\u003cbr\u003e\u003cb\u003e\u003cb\u003e―\u003c\/b\u003eSETH GODIN, Author of \u003ci\u003eThis is Marketing\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft.\"\u003cbr\u003e\u003cb\u003e\u003cb\u003e―\u003c\/b\u003eNIR EYAL, bestselling author of \u003ci\u003eHooked\u003c\/i\u003e and \u003ci\u003eIndistractable\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"Every business needs to make building engaged communities their number one priority. This is the book that will help you get it done.\"\u003cbr\u003e\u003cb\u003e\u003cb\u003e―\u003c\/b\u003eERICA KUHL, Former VP of Community, Salesforce\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"I can't think of anyone more qualified to write a book about community than David. His passion for the subject, combined with his hands-on experience across many different types of community, have given him unique perspectives and insights. This will become the go-to handbook for building and running community.\"\u003cbr\u003e\u003cb\u003e\u003cb\u003e―\u003c\/b\u003eDOUGLAS ATKIN, Former Global Head of Community for Airbnb and author of \u003ci\u003eThe Culting of Brands\u003c\/i\u003e\u003c\/b\u003e","brand":"David Spinks","offers":[{"title":"Default Title","offer_id":42839036919869,"sku":"9781119766124","price":44.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119766124_7cbf8720-6fb1-4215-8e5e-22ac637f9db2.jpg?v=1766953074","url":"https:\/\/www.palmleaf.com.au\/products\/the-business-of-belonging","provider":"Palmleaf","version":"1.0","type":"link"}