{"product_id":"the-coat-route-craft-luxury-and-obsession-on-the-trail-of-a-50-000-coat","title":"The Coat Route: Craft, Luxury, and Obsession on the trail of a $50,000 coat","description":"\u003cb\u003eIn today's world of fast fashion, is there a place for a handcrafted $50,000 coat?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eTo answer that question, Meg Noonan unravels the story of the coat's provenance. Her journey takes readers to the Sydney studio of John Cutler, a fourth-generation tailor who works magic with scissors and thread; to the remote mountains of Peru, where villagers shear vicunas (a rare animal known for its soft fleece); to the fabulous Florence headquarters of Stefano Ricci, the world's greatest silk designer; to the esteemed French textile company Dormeuil; to the English button factory that makes products out of Indian buffalo horn; and to the workshop of the engraver who made the 18-carat gold plaque that sits inside the collar.\u003cbr\u003e\u003cbr\u003eThese individual artisans and family-owned companies are part of the rich tapestry of bespoke tailoring, which began in 17th-century London. They have stood against the tide of mass consumerism, but their dedication to their craft is about more than maintaining tradition; they have found increasing reason to believe that their way is best - for customers, for the environment, and for the workers involved.\u003cbr\u003e\u003cbr\u003eFascinating, surprising, and entertaining, \u003ci\u003eThe Coat Route \u003c\/i\u003eis a timely love song to things of lasting value in our disposable culture.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e'A fabulous story, brilliantly told ... I couldn't have enjoyed it more.'\u003cbr\u003e\u003cb\u003e-Bill Bryson OBE, author of \u003ci\u003eNotes from a Small Island\u003c\/i\u003e and \u003ci\u003eWhen Things Go Wrong\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'As captivating as any mystery or thriller, \u003ci\u003eThe Coat Route\u003c\/i\u003e demystifies the rarefied universe of bespoke tailoring and provides a lens into the culture that covets it. It educates and inspires. I couldn't put it down!'\u003cbr\u003e\u003cb\u003e-Tim Gunn, author and television personality\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'A spirited tour of fashion history ... \u003ci\u003eThe Coat Route\u003c\/i\u003e compels us to remember that behind every garment is a deep history and a pair of human hands - whether those hands stitched the dress's hem or pulled a lever that stringed together that $30 must-have jacket.'\u003cbr\u003e\u003cb\u003e-\u003ci\u003eThe Wall Street Journal\u003c\/i\u003e\u003c\/b\u003e","brand":"Meg Lukens Noonan","offers":[{"title":"Default Title","offer_id":43516726870077,"sku":null,"price":31.34,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781922070432.jpg?v=1787568828","url":"https:\/\/www.palmleaf.com.au\/products\/the-coat-route-craft-luxury-and-obsession-on-the-trail-of-a-50-000-coat","provider":"Palmleaf","version":"1.0","type":"link"}