{"product_id":"the-go-to-market-cheat-code","title":"The Go-to-Market Cheat Code","description":"\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eTHE GO-TO-MARKET CHEAT CODE\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eThe Go-to-Market Cheat Code\u003c\/i\u003e is exactly that—a secret weapon for B2B business success. Gray and Wagner share their hard-won wisdom and well-researched case studies to give you a leg up. In this new era of AI and Ecosystem-Led Growth, this is essential reading for every leader looking to scale and thrive.”\u003cbr\u003e \u003cb\u003e—BOB MOORE,\u003c\/b\u003e Co-Founder and CEO of Crossbeam; nationally bestselling author of \u003ci\u003eEcosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e“As Co-Founder of Stage 2 Capital, I have seen the transformative power of strategic B2B partnerships firsthand. Justin Gray and Josh Wagner’s book, \u003ci\u003eThe Go-to-Market Cheat Code\u003c\/i\u003e, is a masterful guide that distills decades of experience and insights into a compelling narrative. This book is a must-read for anyone serious about leveraging the power of collaboration to drive growth and innovation.”\u003cbr\u003e \u003cb\u003e—MARK ROBERGE, \u003c\/b\u003eCo-Founder at Stage 2 Capital; Senior Lecturer at the Harvard Business School; founding CRO at HubSpot \u003c\/p\u003e\u003cp\u003e“Partnerships are one of the most sorely misunderstood—and underutilized—areas in B2B business today. As a result, organizations leave great amounts of revenue and opportunity on the table. In this book, Justin Gray and Josh Wagner demystify what it means to engage with strategic partners and all the benefits such an approach can unlock. If you want to reach today’s sophisticated buyers, \u003ci\u003eThe Go-to-Market Cheat Code\u003c\/i\u003e is your blueprint for success.”\u003cbr\u003e \u003cb\u003e—JAY M\u003csmall\u003eC\u003c\/small\u003eBAIN, \u003c\/b\u003eChief Analyst, Canalys\u003c\/p\u003e","brand":"Josh Wagner","offers":[{"title":"Default Title","offer_id":42818225504317,"sku":"9781394292103","price":44.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781394292103_12a3882f-6c0c-40a9-95bc-5801b700e7cc.jpg?v=1766916815","url":"https:\/\/www.palmleaf.com.au\/products\/the-go-to-market-cheat-code","provider":"Palmleaf","version":"1.0","type":"link"}