{"product_id":"the-growth-engine","title":"The Growth Engine","description":"\u003cp\u003e\u003cb\u003eSCALE YOUR GROWTH FUNCTION TO A WORLD-CLASS BUSINESS DEVELOPMENT MACHINE\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThere comes a point where firms must move beyond the immediate connections of the founding partners to build a predictable and scalable growth function—\u003ci\u003eThe Growth Engine: A Guide to Building a World-Class Business Development Function in Professional Services\u003c\/i\u003e illustrates how to do just that. \u003c\/p\u003e\u003cp\u003eThis book reveals a clear business development maturation path over time, outlining best practices for what to do first and how to make the “jump” from a one-person shop operating out of a guest bedroom, to a 700,000-person business development machine like Accenture. Readers will learn about every step in the process, from identifying buyers and niching services, to creating brand awareness and strengthening market position, to developing new services and aligning sales with marketing. \u003c\/p\u003e\u003cp\u003eThis book is founded on extensive interviews with rainmakers in professional services firms including marketing, law, consulting, financial advisory, and IT advisory. Interviewees include senior executives at McKinsey, Bain, BCG, Accenture, IBM, AWS, KPMG, Deloitte, ZS, and Omnicom, as well as a number of Am Law 100 firms. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Growth Engine\u003c\/i\u003e earns a well-deserved spot on the bookshelves of all professional services founders and executives ready to grow their practice or their firm. \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eThe Growth Engine\u003c\/i\u003e looks beyond \u003ci\u003eThe Trusted Advisor\u003c\/i\u003e to offer a powerful, organization-wide perspective where trust-based principles don’t just survive—they thrive. It brings fresh, practical insights to building client development capability in professional services firms, without losing sight of what matters most to clients—trust, credibility, and human connection. I couldn’t be more excited to see this next chapter unfold.”\u003cbr\u003e \u003cb\u003e—CHARLIE GREEN,\u003c\/b\u003e Author of \u003ci\u003eThe Trusted Advisor\u003c\/i\u003e\u003c\/p\u003e","brand":"Jacob Parks","offers":[{"title":"Default Title","offer_id":42850082259005,"sku":"9781394277872","price":44.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781394277872_18725c5f-688f-436a-831b-bcd39c8c9e55.jpg?v=1767070205","url":"https:\/\/www.palmleaf.com.au\/products\/the-growth-engine","provider":"Palmleaf","version":"1.0","type":"link"}