{"product_id":"the-invisible-game","title":"The Invisible Game","description":"\u003cp\u003e\u003cb\u003eUnderstand and apply cutting-edge science to up your sales game\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn their groundbreaking book, neuroscientist Kai-Markus Mueller and sales-pro Gabriele Rehbock deliver a hands-on guide to the hidden forces that drive the outcomes of most business deals. The authors introduce the concepts of the Visible and Invisible Games and reveal the root causes of winning and losing on those two playing fields. Grounded in real-life experiences, \u003ci\u003eThe Invisible Game\u003c\/i\u003e will sharpen your sales skills for superior performance in any business situation.\u003c\/p\u003e \u003cp\u003e\"I have known Gabriele for decades as a fantastic corporate executive and negotiator. \u003ci\u003eThe Invisible Game\u003c\/i\u003e fills a critical gap in the approach to B2B sales. As a strong believer in the authors’ concept, I am amazed how they translate scientific insight into the essentials for developing successful negotiation strategies.\"\u003cbr\u003e\u003cb\u003e—Patrick Firmenich,\u003c\/b\u003e Chairman, Firmenich Group\u003c\/p\u003e \u003cp\u003e\"Understanding psychological mechanisms is crucial for success in the consumer world as well as in the business-to-business context. Drawing on a unique mixture of practical experience and cutting-edge behavioral science, \u003ci\u003eThe Invisible Game\u003c\/i\u003e provides sales professionals with essential and clear-cut advice on how to harness the power of those mechanisms.\"\u003cbr\u003e\u003cb\u003e—Hartmut Jenner,\u003c\/b\u003e Chief Executive Officer (CEO) and Chairman of the Board of Management, Alfred Kärcher SE \u0026amp; Co. KG\u003c\/p\u003e","brand":"Gabriele Rehbock","offers":[{"title":"Default Title","offer_id":42849639891005,"sku":"9781394152988","price":35.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781394152988_1859373d-3350-4e1e-bdd8-98d69214467b.jpg?v=1767040474","url":"https:\/\/www.palmleaf.com.au\/products\/the-invisible-game","provider":"Palmleaf","version":"1.0","type":"link"}