{"product_id":"the-microbrewery-handbook","title":"The Microbrewery Handbook","description":"\u003cp\u003e\"I think it's a great thing for you to be doing this book, because I feel the strongest economic bet you can make right now is a local tasting room brewery, not a production-oriented brewery with aspirations of going national or regional. It's just the odds are against that today to the degree they weren't when Dogfish was starting out.\"\u003cbr\u003e —\u003cb\u003eSam Calagione,\u003c\/b\u003e founder of Dogfish Head \u003c\/p\u003e\u003cp\u003e\u003cb\u003eA unique step-by-step guide to successfully starting or growing your microbrewery or craft brewery\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Microbrewery Handbook\u003c\/i\u003e offers an extraordinary, firsthand look into all of the ingredients that go into creating and growing a successful microbrewery. Naturally, great beer is at the top of the list. But in today's increasingly competitive market, making exemplary brew is just the beginning. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eYou will learn how to:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreate a sense of place and make your business a community anchor\u003c\/li\u003e \u003cli\u003eBuild a positive culture around your brand that attracts a loyal and devoted customer base\u003c\/li\u003e \u003cli\u003eUnderstand your market, your financing, your cash flow, and your debt\u003c\/li\u003e \u003cli\u003eMeasure your success and make the proper adjustments when you don't reach your goals\u003c\/li\u003e \u003cli\u003eHire the right people, the kind who will talk up your business to their friends, their family, and total strangers—even when they're off the clock\u003c\/li\u003e \u003cli\u003eHandle and master the ever-changing world of marketing, branding, operations, ordering, and the customer experience\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWhether you're thinking about starting a new taproom or you're already running your own microbrewery, cidery, or distillery, this practical guide is your go-to resource for finding out what works in the industry and what doesn't. Get real-world advice from industry experts and owners of some of the nation's top craft breweries such as \u003cb\u003eSam Calagione\u003c\/b\u003e of Dogfish Head, \u003cb\u003eJeffrey Stuffings\u003c\/b\u003e of Jester King, and \u003cb\u003eDoug Reiser\u003c\/b\u003e of Burial Beer Co. \u003ci\u003eThe Microbrewery Handbook\u003c\/i\u003e is a must-have book for anyone wanting to find success in the micro- and craft-brewing industry.\u003c\/p\u003e","brand":"DC Reeves","offers":[{"title":"Default Title","offer_id":42849572847677,"sku":"9781119598046","price":37.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119598046_e8727121-67dd-43e4-bc56-2747bf079806.jpg?v=1767038046","url":"https:\/\/www.palmleaf.com.au\/products\/the-microbrewery-handbook","provider":"Palmleaf","version":"1.0","type":"link"}