{"product_id":"the-online-marketplace-advantage","title":"The Online Marketplace Advantage","description":"\u003cp\u003e\u003cb\u003ePraise for\u003c\/b\u003e THE ONLINE MARKETPLACE ADVANTAGE \u003c\/p\u003e\u003cp\u003e“Philippe Corrot and Adrien Nussenbaum, founders of Mirakl, realized very early on the power and potential of the marketplace business model. To capitalize on this opportunity, they built the industry-leading enterprise marketplace technology company from the ground up. Mirakl has successfully helped numerous companies, including Macy’s, develop marketplace strategies, build the technology and operations, launch the platform, and grow their business. \u003ci\u003eThe Online Marketplace Advantage\u003c\/i\u003e is a must-read for anyone who has considered the potential a marketplace can bring to their business model.”\u003cbr\u003e \u003cb\u003e—JEFF GENNETTE,\u003c\/b\u003e Chairman and Chief Executive Officer, Macy’s, Inc. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eRevolutionize your business with the power of marketplaces\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn today’s digital-first economy, marketplaces are growing at twice the rate of overall eCommerce, and proving that traditional eCommerce is no longer enough. With \u003ci\u003eThe Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience\u003c\/i\u003e, the duo behind more than 350 of the world’s most successful marketplaces reveals the strategies every enterprise needs to take the lead. \u003c\/p\u003e\u003cp\u003eThrough dozens of case studies, real-world examples, and proprietary marketplace research you’ll learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e How to turn the marketplace model into a competitive advantage for your business\u003c\/li\u003e \u003cli\u003e The make-or-break decisions for launching an industry-leading enterprise marketplace fast\u003c\/li\u003e \u003cli\u003e The best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWith \u003ci\u003eThe Online Marketplace Advantage\u003c\/i\u003e, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth—permanently.\u003c\/p\u003e","brand":"Adrien Nussenbaum","offers":[{"title":"Default Title","offer_id":42839029907517,"sku":"9781119864745","price":52.16,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119864745_221c813b-d9fe-4108-9d3c-63e0b6de1b85.jpg?v=1766952849","url":"https:\/\/www.palmleaf.com.au\/products\/the-online-marketplace-advantage","provider":"Palmleaf","version":"1.0","type":"link"}