{"product_id":"the-partnership-economy","title":"The Partnership Economy","description":"\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eThe Partnership Economy\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“\u003ci\u003e\u003cb\u003eThe Partnership Economy\u003c\/b\u003e\u003c\/i\u003e is full of aha moments for anyone who’s been paying attention to trends in affiliate marketing like I have. It crystallizes why and how the affiliate model evolved into a new, distinct channel. The basic concept of referrals is the same, but the potential configurations, the consumer focus, and the lynchpin of trust are groundbreaking.  \u003c\/p\u003e\u003cp\u003eEspecially exciting to me was the book’s discussion of partnerships for social good. It’s a smart blueprint every business leader should consider for combining business growth with positive impact.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—Neil Patel,\u003c\/b\u003e owner, NP Digital, and author \u003ci\u003eof Hustle\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e“I’ve been in the business of growing companies for most of my career, helping to launch platforms like Slack and Salesforce. \u003cb\u003e\u003ci\u003eThe Partnership Economy\u003c\/i\u003e was an eye-opener.\u003c\/b\u003e The quiet metamorphosis of affiliate marketing, the dramatic shift in consumer attitudes toward advertising—David A. Yovanno’s book unpacks all the factors that make partnerships an absolutely essential growth engine for brands today.  \u003c\/p\u003e\u003cp\u003eThe business community needs to become fluent in the language of partnerships, and \u003cb\u003ethis book provides an outstanding introduction backed up by great case studies and solid data. It belongs on any executive’s bookshelf.\u003c\/b\u003e”  \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—Bill Macaitis,\u003c\/b\u003e former CMO of Slack, Zendesk, and Salesforce \u003c\/p\u003e\u003cp\u003e“As the digital economy grows globally, partnerships will be the most important frontier. impact.com has been a leading light in creating a booming partnership economy. \u003cb\u003eDavid A. Yovanno’s wisdom is prescient and timely.\u003c\/b\u003e”  \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—Sunir Shah,\u003c\/b\u003e CEO, AppBind and president, Cloud Software Association \u003c\/p\u003e\u003cp\u003e“I’ve been immersed in partnerships for much of my career, especially on the B2B side, and finally we have the authoritative book on the subject. \u003cb\u003ePartnerships are now one of the main drivers of business growth, and \u003ci\u003eThe Partnership Economy \u003c\/i\u003eis the essential cookbook. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eMBA candidates need this book as a go-to-market primer, C-level executives need it for growth strategy, marketers will get tactics and inspiration.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—Michael McNerney,\u003c\/b\u003e publisher,\u003ci\u003e Martech Record\u003c\/i\u003e\u003c\/p\u003e","brand":"David A. Yovanno","offers":[{"title":"Default Title","offer_id":42839039803453,"sku":"9781119819707","price":51.26,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119819707_bde26017-1396-45b6-b254-8cb0896d04db.jpg?v=1766953186","url":"https:\/\/www.palmleaf.com.au\/products\/the-partnership-economy","provider":"Palmleaf","version":"1.0","type":"link"}