{"product_id":"the-perfect-meal-the-multisensory-science-of-food-and-dining","title":"The Perfect Meal: The Multisensory Science of Food and Dining","description":"\u003cp\u003eThe authors of \u003ci\u003eThe Perfect Meal\u003c\/i\u003e examine all of the elements that contribute to the diner�s experience of a meal (primarily at a restaurant) and investigate how each of the diner�s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner�s overall experience.\u003c\/p\u003e \u003cp\u003eExamples are:\u003c\/p\u003e \u003cul\u003e \u003cli\u003ethe colour of the plate (visual)\u003c\/li\u003e \u003cli\u003ethe shape of the glass (visual\/tactile)\u003c\/li\u003e \u003cli\u003ethe names used to describe the dishes (cognitive)\u003c\/li\u003e \u003cli\u003ethe background music playing inside the restaurant (aural)\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eNovel approaches to understanding the diner�s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.\u003c\/p\u003e  2015 Popular Science Prose Award Winner.\u003cp\u003e\u003cstrong\u003eAuthors:\u003c\/strong\u003e Charles Spence, Betina Piqueras-Fiszman, Heston Blumenthal\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 432\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781118490822\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublication date:\u003c\/strong\u003e 20140919\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":43537980162109,"sku":"9781118490822","price":55.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781118490822.jpg?v=1788267627","url":"https:\/\/www.palmleaf.com.au\/products\/the-perfect-meal-the-multisensory-science-of-food-and-dining","provider":"Palmleaf","version":"1.0","type":"link"}