{"product_id":"the-persuasion-code","title":"The Persuasion Code","description":"\u003cp\u003e\u003cb\u003eTHE PERSUASION CODE\u003c\/b\u003e \t \u003c\/p\u003e\u003cp\u003e\"This book fills a critical gap in neuromarketing. It provides a thorough and succinct overview of the field, but more importantly, it explains how to creatively develop marketing content from a neuroscience perspective.\" \u003cb\u003e—Ian McCulloh, PhD,\u003c\/b\u003e Senior Scientist (QAI), Applied Physics Laboratory, Johns Hopkins University \t \u003c\/p\u003e\u003cp\u003e\"The teachings from the persuasion model developed by SalesBrain have helped several groups within TransUnion to close more deals and sharpen the effectiveness of our sales messages and sales presentations.\" \u003cb\u003e—Tim Martin,\u003c\/b\u003e Executive Vice President, TransUnion \t \u003c\/p\u003e\u003cp\u003e\"Business is persuasion and this fast-paced book reveals the science of persuasion and how to apply it to your business. Get it now or be left behind.\" \u003cb\u003e—Paul J. Zak, PhD,\u003c\/b\u003e author of Trust Factor:\u003ci\u003eThe Science of Creating High-Performance Companies and The Moral Molecule\u003c\/i\u003e \t \u003c\/p\u003e\u003cp\u003e\"Ever since the beginning of the neuromarketing studies, no persuasion theory has integrated the dominance of the primal brain system as clearly as this book does. Anyone interested in the promise of brain-based marketing will love this book. It brings the theory and practice together in an unprecedented way.\" \u003cb\u003e—Leon Zurawicki, PhD,\u003c\/b\u003e professor of Neuromarketing, University of Massachusetts-Boston Author of \u003ci\u003eNeuromarketing:Exploring the Brain of the Consumer\u003c\/i\u003e \t\t \u003c\/p\u003e\u003cp\u003e\"Loved this book! This book guides the reader on how to shape narratives, themes, and messages to their desired audience in a way that will get their attention, engage with their inner emotions\/desires, and get them to the desired behavior. All this with a fraction of effort and costs whencompared to big data analytics.\" \u003cb\u003e—Rafael Linera, PhD,\u003c\/b\u003e Influence \u0026amp; Tactical Cyber Operations Professional,Lieutenant Colonel, US Army \t \u003c\/p\u003e\u003cp\u003e\"'The brain is wider than the sky' wrote Emily Dickinson, and in their new book Morin and Renvoise fascinatingly map the brain's \u003ci\u003estars in the night sky\u003c\/i\u003e on behalf of everyone in business who wants to communicate more effectively with prospects and customers alike.\" \u003cb\u003e—Dan Hill, PhD,\u003c\/b\u003e author of \u003ci\u003eEmotionomics\u003c\/i\u003e and \u003ci\u003eFamous Faces Decoded\u003c\/i\u003e \t \u003c\/p\u003e\u003cp\u003e\"We recently hosted a 2-day conference for executives of many of our top partners. Among a stellar line-up of speakers that included Malcolm Gladwell and Ashton Kutcher, Patrick was invited to present on \u003ci\u003eThe Persuasion Code\u003c\/i\u003e. His unique content and presentation style captivated our audience, and he received the top rating of the event. Patrick's unique perspective is a must learn for today's professional.\" \u003cb\u003e—Elina Vilk,\u003c\/b\u003e Head of Marketing, PayPal\u003c\/p\u003e","brand":"Patrick Renvoise","offers":[{"title":"Default Title","offer_id":42854584647741,"sku":"9781119440703","price":40.46,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119440703_14266723-4b14-4850-b021-84cd3de5eccb.jpg?v=1766916090","url":"https:\/\/www.palmleaf.com.au\/products\/the-persuasion-code","provider":"Palmleaf","version":"1.0","type":"link"}