{"product_id":"the-price-advantage","title":"The Price Advantage","description":"\u003cp\u003eFor all the advantages businesses pursue, there is one powerful advantage that is accessible to virtually every business—but realized by very few. That advantage is the price advantage. Pricing is far and away the most sensitive profit lever that managers can influence. Very small changes in average price translate into huge changes in operating profit, yet few companies are as disciplined and deliberate about pricing as they should be.\u003c\/p\u003e\u003cp\u003e In the most comprehensive and insightful treatment of pricing management available today, this \u003ci\u003eSecond Edition of The Price Advantage\u003c\/i\u003e shows companies how to use pricing excellence to outperform competitors and increase profitability in both good and bad times. Drawing on more than three decades of client success, three preeminent McKinsey \u0026amp; Company experts demonstrate why pricing is critical to bottom-line profitability and explain state-of-the-art approaches to analyzing pricing and building distinctive pricing capability. Working with colleagues and companies across the globe, they have helped develop leading-edge practical knowledge in pricing for clients in all major industries.\u003c\/p\u003e\u003cp\u003e Written in pragmatic terms, this \u003ci\u003eSecond Edition\u003c\/i\u003e of \u003ci\u003eThe Price Advantage\u003c\/i\u003e continues to be the practical pricing guide for thoughtful general managers who have been tempted by the unrealized promise of improved pricing and, perhaps, even frustrated by attempts to translate pricing theory into bottom-line impact. It provides a structured approach for identifying where the most precious sources of untapped pricing opportunity reside in a business, along with practical, case-illustrated guidance on how to capture that opportunity.\u003c\/p\u003e\u003cp\u003e Updated throughout to reflect changes in the global pricing environment and advances in McKinsey’s pricing knowledge, this \u003ci\u003eSecond Edition\u003c\/i\u003e covers a host of new topics including software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, and tiered products and services pricing. Also, the building of a sustainable pricing capability and a high-performing pricing infrastructure is covered in much greater detail than ever before.\u003c\/p\u003e\u003cp\u003e With emphasis on translating pricing theory into real improvements and bottom-line performance, the \u003ci\u003eSecond Edition\u003c\/i\u003e of \u003ci\u003eThe Price Advantage\u003c\/i\u003e is designed to give today’s CEOs and business managers a competitive advantage in any economy.\u003c\/p\u003e","brand":"Craig C. Zawada","offers":[{"title":"Default Title","offer_id":42849651753021,"sku":"9780470481776","price":125.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9780470481776_6bc590c3-6357-4281-9448-d449a8dc10bb.jpg?v=1767040964","url":"https:\/\/www.palmleaf.com.au\/products\/the-price-advantage","provider":"Palmleaf","version":"1.0","type":"link"}