{"product_id":"the-product-led-organization","title":"The Product-Led Organization","description":"\u003cp\u003e\u003cb\u003ePraise for The product-led organization\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Todd pairs deep insights from years building software with rich stories from modern tech companies to serve up a playbook for anyone creating software in a digital-first world. \u003ci\u003eThe Product-Led Organization\u003c\/i\u003e goes beyond product management best practices to spotlight a new way of doing business, where entire organizations coalesce around the product to provide the best experience for their customers.\"\u003cbr\u003e \u003cb\u003e —NIR EYAL,\u003c\/b\u003e bestselling author of \u003ci\u003eHooked\u003c\/i\u003e and \u003ci\u003eIndistractable\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"In a world of infinite options, what your customers care about most is achieving their desired outcomes and having a good experience while doing it. In \u003ci\u003eThe Product-Led Organization,\u003c\/i\u003e Todd Olson breaks down how you can build a product that not only delivers the best customer experience possible, but one that transforms an organization as a whole.\"\u003cbr\u003e \u003cb\u003e —DAVID CANCEL,\u003c\/b\u003e Founder and CEO of Drift \u003c\/p\u003e\u003cp\u003e\"This is an essential read for anyone who wants a practical understanding of how to create the most valuable software companies of the present and future – you'd have to hunt for years to get all its wisdom in a single tome. Any product manager or product leader who wants to understand how their work is\/should be connected to the company's purpose should make sure not to miss this as well.\"\u003cbr\u003e \u003cb\u003e —OJI UDEZUE,\u003c\/b\u003e VP of Product for Calendly and former Head of Product for Atlassian's Communication group \u003c\/p\u003e\u003cp\u003e\"Todd's book is full of great advice on how you and your company can become product-led.\"\u003cbr\u003e \u003cb\u003e —DAN OLSEN,\u003c\/b\u003e Author of \u003ci\u003eThe Lean Product Playbook\u003c\/i\u003e\u003c\/p\u003e","brand":"Todd Olson","offers":[{"title":"Default Title","offer_id":42856561442877,"sku":"9781119660873","price":52.16,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119660873_c2ec518f-0756-47b3-bc0c-03cdcc215001.jpg?v=1766990477","url":"https:\/\/www.palmleaf.com.au\/products\/the-product-led-organization","provider":"Palmleaf","version":"1.0","type":"link"}