{"product_id":"the-small-business-bible","title":"The Small Business Bible","description":"\u003cp\u003e\u003cb\u003eAn updated and revised edition of the ultimate small business resource\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhether you're a novice entrepreneur or a seasoned pro, \u003ci\u003eThe Small Business Bible\u003c\/i\u003e offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends.\u003c\/p\u003e \u003cp\u003eGive your small business its best shot by understanding the best and latest small business strategies, especially during this transformative period. This \u003ci\u003eThird Edition\u003c\/i\u003e includes ten new chapters devoted to e-marketing, social media, mobility, apps, and more, all of which you can use to grow your business right now.\u003c\/p\u003e \u003cp\u003eFind a gold mine of cutting-edge business-building strategies and advice on virtually every topic important to today's small business owner, including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDeveloping your idea and writing a winning business plan\u003c\/li\u003e \u003cli\u003eHassle-free hiring, rewarding, and firing of employees\u003c\/li\u003e \u003cli\u003eUnderstanding insurance and legalese\u003c\/li\u003e \u003cli\u003eHow to use Facebook, Twitter, LinkedIn, and other social media tools to engage, generate leads, and forge strategic partnerships\u003c\/li\u003e \u003cli\u003eWhat you need to know about deal-of-the-day websites and group discount buying\u003c\/li\u003e \u003cli\u003eWhat mobile marketing can do for your business\u003c\/li\u003e \u003c\/ul\u003e","brand":"Steven D. Strauss","offers":[{"title":"Default Title","offer_id":42850004369469,"sku":"9781118135945","price":38.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781118135945_8cbccd7e-d2ef-421f-a6c3-97d3059d4006.jpg?v=1767069374","url":"https:\/\/www.palmleaf.com.au\/products\/the-small-business-bible","provider":"Palmleaf","version":"1.0","type":"link"}