{"product_id":"the-social-media-bible","title":"The Social Media Bible","description":"\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eThe Social Media Bible\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"The social media phenomenon is still ramping up, and this book provides useful and timely business advice.\"\u003cbr\u003e —\u003cb\u003eVint Cerf\u003c\/b\u003e, Father Of The Internet\u003c\/p\u003e \u003cp\u003e\"Social media and customer care are rapidly coming together. \u003ci\u003eThe Social Media Bible\u003c\/i\u003e is a must-read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long-term social media strategy, this is the only resource book to have on your desk.\"\u003cbr\u003e —\u003cb\u003eScott Ross\u003c\/b\u003e, Senior Vice President, Sales and Marketing, NCO Group, INC.\u003c\/p\u003e \u003cp\u003e\"Lon Safko and \u003ci\u003eThe Social Media Bible\u003c\/i\u003e address the key questions—Why should I take part in social media? How should I take part? How do I reap the greatest benefits?—while also providing the push to take the next step.\"\u003cbr\u003e —\u003cb\u003eJeff Hagen\u003c\/b\u003e, Director, Consumer Services, General Mills\u003c\/p\u003e \u003cp\u003e\"Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great communicator. His book deftly takes you from 'Social Media 101' all the way to PhD status in a format that is easy to browse, informative, and powerful.\"\u003cbr\u003e —\u003cb\u003eTom Asher\u003c\/b\u003e, Director, Consumer Relations, North America, Levi Strauss \u0026amp; Co.\u003c\/p\u003e \u003cp\u003e\"Effectively harnessing the power of social media is a top priority in corporate America. \u003ci\u003eThe Social Media Bible\u003c\/i\u003e, with its informative and tactical approach, provides an easy-to-follow road map for how to do social media right.\"\u003cbr\u003e —\u003cb\u003eTodd Simon\u003c\/b\u003e, Senior Vice President, Omaha Steaks\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Social Media Bible, Third Edition\u003c\/i\u003e delivers the most comprehensive single resource available for marketing in the social media universe. This newly revised \u003ci\u003eThird Edition\u003c\/i\u003e offers technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies demonstrate how businesses have successfully implemented these strategies, using the newest social media tools. This new edition delivers:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eUpdates and changes to Google's search engine algorithms\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eMore information on plug-ins, widgets, apps, and integration\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eUpdates on Twitter and Yammer and new information on Google+\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eThe latest in mobile marketing\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e","brand":"Lon Safko","offers":[{"title":"Default Title","offer_id":42818276655165,"sku":"9781118269749","price":44.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781118269749_742aab98-4bbf-461a-b151-d73b9b2d3dca.jpg?v=1766918364","url":"https:\/\/www.palmleaf.com.au\/products\/the-social-media-bible","provider":"Palmleaf","version":"1.0","type":"link"}