{"product_id":"the-soul-of-strategy","title":"The Soul of Strategy","description":"\u003cp\u003e\u003cb\u003ePraise for The Soul \u003ci\u003eof\u003c\/i\u003e Strategy\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eThe Soul of Strategy\u003c\/i\u003e is a straightforward and practical book on customer-centricity; a topic that is easy to conceptualize yet extraordinarily difficult to implement in practice, and at scale.”\u003cbr\u003e \u003cb\u003e—Mick Farrell,\u003c\/b\u003e CEO, Resmed \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eThe Soul of Strategy\u003c\/i\u003e shares abundant guidance for firms wise enough to grasp the importance of orienting their operations around the soul of the customer. That is no easy feat, yet this book is a clear recipe for achieving that goal.”\u003cbr\u003e \u003cb\u003e—Gerald Zaltman,\u003c\/b\u003e Joseph C. Wilson Professor Emeritus, Harvard Business School and Author, \u003ci\u003eDare to Think Differently\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e“This is the definitive guide to becoming customer centric. Compelling, comprehensive, and thoroughly practical.”\u003cbr\u003e \u003cb\u003e—Rajesh Chandy,\u003c\/b\u003e Tony and Maureen Wheeler Chair in Entrepreneurship, London Business School\u003c\/p\u003e","brand":"David E. Sprott","offers":[{"title":"Default Title","offer_id":42850019344445,"sku":"9781394279937","price":44.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781394279937_74199b5f-e1fa-431c-b9e1-b352d24c0543.jpg?v=1767069517","url":"https:\/\/www.palmleaf.com.au\/products\/the-soul-of-strategy","provider":"Palmleaf","version":"1.0","type":"link"}