{"product_id":"the-two-but-rule","title":"The Two But Rule","description":"\u003cp\u003e\u003cb\u003ePraise for THE TWO BUT RULE\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“In a world of boring business books, \u003ci\u003eThe Two But Rule\u003c\/i\u003e is a surprising page-turner that delivers a refreshing way to embrace contrary viewpoints and break the cycle of inertia that plagues our national discourse. It’s an approach that both journalists and decision-makers alike might use to better explore problems and solve them.”\u003cbr\u003e \u003cb\u003e— Jack Speer,\u003c\/b\u003e NPR News Anchor \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eThe Two But Rule\u003c\/i\u003e is based on an idea that I reacted to by thinking, ‘But this is ridiculous.’ Then, once I started reading it, I couldn’t stop because, well, I kept finding myself thinking, ‘But he does such a good job of convincing me that he’s right.’ BOOM! John Wolpert snagged me with that magical second \u003ci\u003ebut\u003c\/i\u003e. I am a huge fan of this book—it’s useful, timeless, and just plain fun to read.”\u003cbr\u003e \u003cb\u003e— Robert I. Sutton,\u003c\/b\u003e \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eThe No Asshole Rule\u003c\/i\u003e and (with Huggy Rao) \u003ci\u003eThe Friction Project\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e“No buts about it—\u003ci\u003eThe Two But Rule\u003c\/i\u003e brings the art of critical thinking into the 21st century. Not only will you have fun reading this, you really will improve your problem-solving skills.”\u003cbr\u003e \u003cb\u003e— Geoffrey Moore,\u003c\/b\u003e Author, Speaker, Advisor \u003c\/p\u003e\u003cp\u003e“Wolpert creates a memorable way to embrace Momentum Thinking in your innovation process. This technique opens up new possibilities for organizations of all sizes, harnessing the energy of critics and nay-sayers to catapult teams in new and better directions.”\u003cbr\u003e \u003cb\u003e— Henry Chesbrough,\u003c\/b\u003e Professor at UC Berkeley’s Haas School of Business, and author of \u003ci\u003eOpen Innovation\u003c\/i\u003e\u003c\/p\u003e","brand":"John Wolpert","offers":[{"title":"Default Title","offer_id":42839000186941,"sku":"9781394221080","price":44.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781394221080_99a9ccdf-a25a-4bbb-a8fd-b67c1cdcc415.jpg?v=1766951990","url":"https:\/\/www.palmleaf.com.au\/products\/the-two-but-rule","provider":"Palmleaf","version":"1.0","type":"link"}