{"product_id":"typographic-design","title":"Typographic Design","description":"\u003cp\u003eThe bestselling introduction to designing the written word.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTypographic Design: Form and Communication\u003c\/b\u003e is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves; in fact.Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. \u003c\/p\u003e\u003cp\u003eThis new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand design factors as they relate to type\u003c\/li\u003e \u003cli\u003eExplore communication and typographic messaging\u003c\/li\u003e \u003cli\u003eLearn how typography has evolved, and where it is headed\u003c\/li\u003e \u003cli\u003eAdopt established approaches to designing with type\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThe irony of typographic design is that, when done well, it often goes unnoticed—but its impact on the project's overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer's arsenal, and \u003cb\u003eTypographic Design\u003c\/b\u003e is the complete, practical introduction.\u003c\/p\u003e","brand":"Ben Day","offers":[{"title":"Default Title","offer_id":42856569667645,"sku":"9781119312567","price":115.16,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119312567_78ddef26-cad1-4dc1-962c-c6834c3b1c48.jpg?v=1766991555","url":"https:\/\/www.palmleaf.com.au\/products\/typographic-design","provider":"Palmleaf","version":"1.0","type":"link"}