{"product_id":"user-experience-design","title":"User Experience Design","description":"\u003cp\u003e\u003cb\u003eARCHITECT YOUR UNFAIR COMPETITIVE ADVANTAGE THROUGH USER EXPERIENCE\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe most powerful differentiator in business today is the user’s experience with a company’s digital product or service.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eConsumers embrace digital products that perform flawlessly and integrate seamlessly into their personal and professional lives — and reject those that don’t. Companies that exceed a user's expectations and deliver delightful experiences build an insurmountable competitive advantage. \u003c\/p\u003e\u003cp\u003eDistilled from decades of industry experience and practiced by teammates at the fastest growing experience design firm in Silicon Valley, \u003cb\u003e\u003ci\u003eUser Experience Design: A Practical Playbook to Fuel Business Growth\u003c\/i\u003e\u003c\/b\u003e is designed to help leaders and practitioners adapt quickly by putting users at the very center of their businesses. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eYou’ll discover…  \u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy putting\u003cb\u003e users at the center of business strategy\u003c\/b\u003e leads to an almost unfair competitive advantage\u003c\/li\u003e \u003cli\u003eHow to \u003cb\u003ebuild an organizational system\u003c\/b\u003e that delivers a superior user experience that is replicable, consistent, and scalable\u003c\/li\u003e \u003cli\u003eHow four key factors — \u003cb\u003eMindset, Process, People,\u003c\/b\u003e and \u003cb\u003eEnvironment \u003c\/b\u003e— combine to drive groundbreaking business results\u003c\/li\u003e \u003cli\u003eHow to transform key \u003cb\u003econcepts into real-world practice\u003c\/b\u003e and get your most urgent “how do I” questions answered through 27 proven plays \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003e“A practical guide for how the best companies leverage design to drive disproportionate returns… a treasure trove of anecdotes, case studies, and practical examples.”\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e—Lewis Black, CEO, Actian \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003e“A valuable reference no matter what stage of User Experience Design maturity your organization has reached.”\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e—Amy Lokey, SVP, Global Head of Design, ServiceNow \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003e“Required reading for business leaders.”\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e—Venk Shukla, General Partner, Monta Vista Capital \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003e“Wish I had these experience frameworks early on in my career.”\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e—Arin Bhowmick, Chief Design Officer and Group Vice President, IBM Products \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003e“A must-read for not only UX professionals, but also for executives of all functions.”\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e—Bora Chung, Chief Experience Officer, Bill.com\u003c\/p\u003e","brand":"Satyam Kantamneni","offers":[{"title":"Default Title","offer_id":42859980357693,"sku":"9781119829201","price":51.26,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781119829201_b2912aa2-b9b1-41a3-b0f7-2f3872a49497.jpg?v=1767070062","url":"https:\/\/www.palmleaf.com.au\/products\/user-experience-design","provider":"Palmleaf","version":"1.0","type":"link"}