{"product_id":"wild-thinking-25-unconventional-ideas-to-grow-your-brand-and-your-business","title":"Wild Thinking: 25 Unconventional Ideas to Grow Your Brand and Your Business","description":"\u003cp\u003eWho is McLaren's greatest nemesis? \u003c\/p\u003e\u003cp\u003eWhat disappoints Ocado about their competitors? \u003c\/p\u003e\u003cp\u003eWhat wakes Google up at 4am? \u003c\/p\u003e\u003cp\u003eWhy does Wimbledon sweat the small stuff? \u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eWild Thinking\u003c\/strong\u003e\u003c\/em\u003e will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today. \u003c\/p\u003e\u003cp\u003eThe most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that's distinctly theirs. This book provides access to previously untold stories of how brand leaders at some of the most interesting global businesses solve their biggest challenges. \u003c\/p\u003e\u003cp\u003eIncluding interviews with Google, Ocado, McLaren, Comic Relief, V\u0026amp;A, National Trust, Dropbox and more, each chapter of\u003cstrong\u003e\u003cem\u003e Wild Thinking \u003c\/em\u003e\u003c\/strong\u003eexplores a different question about life and work, ending with a single-minded point of view to help you consider your business from a new perspective. \u003c\/p\u003e\u003cp\u003eIt's hard to keep up and stand out in constantly growing and changing markets. To succeed you need absolute clarity about what your brand and business offers; it's time to break the rules.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthors:\u003c\/strong\u003e Nick Liddell, Richard Buchanan\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 296\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9780749484507\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublication date:\u003c\/strong\u003e 20190503\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":43553057603645,"sku":"9780749484507","price":55.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9780749484507.jpg?v=1788335013","url":"https:\/\/www.palmleaf.com.au\/products\/wild-thinking-25-unconventional-ideas-to-grow-your-brand-and-your-business","provider":"Palmleaf","version":"1.0","type":"link"}