{"product_id":"winning-global-markets","title":"Winning Global Markets","description":"\u003cp\u003e\u003ci\u003eWinning Global Markets: How Businesses Invest and Prosper in the World’s High-Growth Cities\u003c\/i\u003e is a resource for business leaders and marketing managers who want to optimize their company’s value by picking the top global urban markets in which to invest. It is also a valuable reference for political and civic leaders of global cities who must foster economic growth by attracting multinational corporation investment. \u003c\/p\u003e \u003cp\u003eThroughout the book, leading international marketing experts Philip and Milton Kotler make a compelling case why the future of marketing must focus on top global cities and their metro regions. The large cities of the world have an 80 percent higher per-capita GDP than their host nation economies. While emerging city markets are experiencing accelerated growth, major cities in the United States and Europe are declining in population, and their consumption, trade, and investment is weakening. In the near future, 600 global cities will account for 65 percent of the global gross domestic product and 440 of these cities will be in the developing world.  \u003c\/p\u003e\u003cp\u003eAs this paradigm continues to shift away from the West and toward Asia, South America, Africa, and the Middle East, the vast majority of consumer and middle-income households will be in developing regions. Savvy multinational companies will focus their attention on growing city regions in emerging markets.  \u003c\/p\u003e\u003cp\u003e\u003ci\u003eWinning Global Markets\u003c\/i\u003e offers the strategies leaders need to adapt and invest wisely, especially in the burgeoning cities of China, Brazil, India, and other rapidly growing markets.\u003c\/p\u003e","brand":"Milton Kotler","offers":[{"title":"Default Title","offer_id":42856563441725,"sku":"9781118893814","price":44.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781118893814_b558fa8f-58b0-466a-904c-19f9650cab1b.jpg?v=1766990908","url":"https:\/\/www.palmleaf.com.au\/products\/winning-global-markets","provider":"Palmleaf","version":"1.0","type":"link"}