{"product_id":"you-should-test-that","title":"You Should Test That","description":"\u003cp\u003e\u003cb\u003eJoin the Scientific Marketing Revolution\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConversion optimization has become the go-to strategy for marketers to increase demand and profit from their websites. \u003ci\u003eYou Should Test That!\u003c\/i\u003e provides the strategy, methods, and frameworks that have lifted conversion rates by up to 400% for organizations such as Shutterfly, Google, Salesforce, Electronic Arts, Iron Mountain, SAP, and many other fast-growth companies and startups.\u003c\/p\u003e \u003cp\u003eYou'll learn fresh tactics, previously hidden marketing insights, and proven processes that deliver unbeatable competitive advantage. Use what you learn in this book to turn your online marketing channels into high-performance conversion funnels.\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePrioritize where and what to test on your websites and landing pages for maximum revenue lift\u003c\/li\u003e \u003cli\u003eMaster all testing types, including multivariate, A\/B\/n, and split path\u003c\/li\u003e \u003cli\u003eEvaluate the key analytics reports—essential to understanding where you are now\u003c\/li\u003e \u003cli\u003eCreate a conversion optimization strategy aligned with your business and marketing goals, and get your team on board\u003c\/li\u003e \u003cli\u003eTest for relevance, clarity, urgency, and other key factors in the Landing Page Influence Function for Tests (LIFT) model\u003c\/li\u003e \u003cli\u003eFollow compelling case studies and learn how to emulate their success\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\"\u003ci\u003eYou Should Test That!\u003c\/i\u003e provides an easy to understand framework for testing, and lots of excellent ideas for how to optimize toward specific goals. It's a much needed, comprehensive approach to testing.\"\u003cbr\u003e —\u003cb\u003eJesse Nichols\u003c\/b\u003e, Agency Partnerships, Google Analytics\u003c\/p\u003e \u003cp\u003e\"When you've finished \u003ci\u003eYou Should Test That!\u003c\/i\u003e, you'll be armed not just with the belief in the importance of testing and optimization, but with the mental tools to accomplish them.\"\u003cbr\u003e —\u003cb\u003eStefan Tornquist\u003c\/b\u003e, VP Research, Econsultancy US\u003c\/p\u003e \u003cp\u003e\"In \u003ci\u003eYou Should Test That!\u003c\/i\u003e, Chris doesn't just talk about what you should test, but how to think about your marketing in a very smart and strategic way.\"\u003cbr\u003e —\u003cb\u003eMitch Joel\u003c\/b\u003e, President of Twist Image and Author, Blogger, Podcaster of \u003ci\u003eSix Pixels of Separation\u003c\/i\u003e\u003c\/p\u003e","brand":"Chris Goward","offers":[{"title":"Default Title","offer_id":42849040990269,"sku":"9781118301302","price":44.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0597\/7689\/2989\/files\/9781118301302_07f08b3d-5aec-4333-bef0-2dd0eb7c39c2.jpg?v=1766991691","url":"https:\/\/www.palmleaf.com.au\/products\/you-should-test-that","provider":"Palmleaf","version":"1.0","type":"link"}