Be Less Zombie

More agility. More energy. More genius.

Why do some companies always seem to have the best ideas, the most engaged people and the most profitable growth?

Based on 10 years of research, Be Less Zombie goes behind the scenes of some of the world's most innovative companies and decodes the tools, hacks and approaches that help their managers systematically spark ingenuity, agility, and profitable creativity at scale.

Be Less Zombie is a pragmatic 'how-to' guide for any team or organisation that needs to adapt its culture, processes, leadership and decision-making for an age of increasingly unpredictable and rapid change.

"A must-read for anyone - in any business sector, at any career level - who is passionate about the serious business of innovation. A practical guide to curating a culture of innovation and navigating against the headwinds of organisational status quo."
—Simon Collins, Senior Vice President, Mastercard

"Most leaders struggle to get the innovation performance they need. This is the practical playbook they've been waiting for."
—Andy Billings, Vice President Profitable Creativity, Electronic Arts

"This is an invaluable step-by-step guide to sparking, scaling and sustaining a culture of bold innovation."
—Ash Tailor, Global Brand & Marketing Director, LEGOLAND