Big Data For Small Business For Dummies

Learn to:

• Develop a big data strategy for a small business
• Use big data to develop new offerings, products and services
• Turn your data into insights
• Transform your business model and make better business decisions

Capitalise on big data to add value to your small business

Written by big data guru Bernard Marr, this book helps you understand what big data is — and how you can analyse and use it to improve your business. You'll discover how to get your hands on big data to develop new products and services, develop strategies, understand technological change and, ultimately, make smarter business decisions.

• Data, data everywhere — find out why big data matters to any business—big or small—and get familiar with the many places you can find it
• Dig into big data — use big data to understand your customers and markets, improve your operations, tackle your key business enablers and predict performance
• Unpack big data — discover the pros and cons of new forms of data and come to grips with the technology changes that underpin them
• If you build it… — focus on the value of insights, develop and access big data competencies and build a killer big data infrastructure
• It's show time! — create a big data strategy, apply data in your decision making and foster an effective big data culture in your business

Open the book and find:

• How to make big data work in your small business
• Why big data is such big news
• Advice on coping with messy data
• Ways to access the data that's out there
• Guidance on developing and accessing big data competencies
• The biggest big data mistakes—and how to avoid them
• Key big data collection tools for small businesses
• The top ten free big data sources