Blogging For Dummies

• Use your blog to build your brand
• Create social media-friendly content
• Customize your blog to stand out

The bestselling guide to blogging

Ready to make your mark on the online world? Start a blog! This bestselling book provides you with easy-to-follow guidance on blogging basics, the anatomy of a good blog, and the tools required to get started. Plus, you'll get advice on picking a blog topic, choosing a domain name and host, writing your first post, planning an editorial calendar, and using your blog as an important part of your personal brand.

Inside...

• Decide which of the major blogging platforms will work for you
• Use SEO to drive traffic to your blog
• Monetize through advertising and sponsorships
• Create content that draws in loyal readers