Break the Rules!

Change the world

Whatever your starting point—whether in a co-working space or at your kitchen table, or deep inside or at the helm of a large company—if you want to learn the mindsets that enable the world’s most audacious and successful entrepreneurs to innovate and change the world, this book’s inspiring stories, pragmatic takeaways and next steps will equip you to do just that.

Praise for Break the Rules!

“Mullins brings his fresh insights and extensive research to the unconventional thinking that powers the best startups. Entrepreneurs looking for the next big thing and the investors who chase them owe it to themselves to master and embrace these winning mindsets.”
—RANDY KOMISAR, Partner, Kleiner Perkins; Author, The Monk and the Riddle; Co-author, Straight Talk for Startups and Getting to Plan B

“A serial entrepreneur, professor to thousands of entrepreneurs, and author of three seminal books and dozens of entrepreneurial case studies, I’m a raving fan of John Mullins. He has had the ultimate ring-side seat in discerning the unique mindsets behind the most successful entrepreneurs. The ultimate constraint to scaling is between our ears—and John both illuminates and provides us practical ways to adopt these unconventional mindsets.”
—VERNE HARNISH, Founder, Entrepreneurs’ Organization (EO); Author, Scaling Up (Rockefeller Habits 2.0)

“You hold in your hand the owner’s manual for learning the six break-the-rules mindsets to enable you to challenge assumptions, overcome obstacles, and mitigate risk. Learning and applying them in your business and organization can be life changing. Find out how.”
—STEVE BLANK, Adjunct Professor, Stanford University; Author, The Four Steps to the Epiphany; Co-author, The Startup Owner’s Manual