Business Development For Dummies

Learn to:

• Get your business development strategy in place and build a practical step-by-step plan
• Leverage your customer relationships for even greater success
• Go beyond the typical sales cycle
• Develop and implement a partnership strategy

Get an expert, authoritative model for growing your business

Growing a business isn't just about sales! With this hands-on, accessible guide, you'll discover how mapping business development to the customer lifecycle ensures a focus on growth through customer nurturing and management. Packed with strategies, tips and step-by-step guidance, you'll find everything you need to plan for growth and make it stick.

• Break down your business development – take stock of where your business development plans are, identify your weaknesses and learn how to think in terms of goals
• Dive into the customer lifecycle – use the customer mindset to power growth and effectively align your business development to the customer lifecycle
• Work out your best offer – validate or adjust your market offer for maximum position with marketplace needs, build your business development plan and put your plan into action
• Make marketing matter – put your budget to good use with practical tips on creating and executing a marketing strategy that drives sales
• Bring it full circle – find best practices to manage, develop, and leverage customer relationships and customer engagement for even greater success

Open the book and find:

• How to tailor a business development plan specific to your business
• Guidance on orchestrating marketing and sales efforts that operate in concert
• Strategies and tactics for great selling practices
• How to maximize customer value
• Why business partnerships are so important
• High-level do's and don'ts for every stage of business development