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Anna Kennedy
Business Development For Dummies
Business Development For Dummies
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Learn to:
- Get your business development strategy in place and build a practical step-by-step plan
- Leverage your customer relationships for even greater success
- Go beyond the typical sales cycle
- Develop and implement a partnership strategy
Get an expert, authoritative model for growing your business
Growing a business isn't just about sales! With this hands-on, accessible guide, you'll discover how mapping business development to the customer lifecycle ensures a focus on growth through customer nurturing and management. Packed with strategies, tips and step-by-step guidance, you'll find everything you need to plan for growth and make it stick.
- Break down your business development take stock of where your business development plans are, identify your weaknesses and learn how to think in terms of goals
- Dive into the customer lifecycle use the customer mindset to power growth and effectively align your business development to the customer lifecycle
- Work out your best offer validate or adjust your market offer for maximum position with marketplace needs, build your business development plan and put your plan into action
- Make marketing matter put your budget to good use with practical tips on creating and executing a marketing strategy that drives sales
- Bring it full circle find best practices to manage, develop, and leverage customer relationships and customer engagement for even greater success
Open the book and find:
- How to tailor a business development plan specific to your business
- Guidance on orchestrating marketing and sales efforts that operate in concert
- Strategies and tactics for great selling practices
- How to maximize customer value
- Why business partnerships are so important
- High-level do's and don'ts for every stage of business development
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