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Richard Pettinger

Business Studies For Dummies

Business Studies For Dummies

$35.96 AUD
$39.95 AUD $35.96 AUD
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Learn about:

  • Organisational structures and stakeholders
  • Accounting and finance, marketing and publicity
  • Human resources, management and leadership
  • The role of technology in businesses today

Stay a step ahead of the competition – at university and on the job

Whether you're trying to decide if business is the best course of study for you, you're settling into your first year at university or you want to fill in the gaps of a business education on your own, this is the book for you. Written by an expert in the field, it supplies you with a solid foundation in all of the subjects covered in a typical business studies programme – from business start-ups to analytics, human resources to finance and accounting and more.

  • See how companies are organised – learn about different types of organisational structures and how teams, departments and divisions function separately and how they interact
  • Get a handle on operations – get the lowdown on business operations and the demands that production and service delivery place on companies
  • Sort out strategy – discover the central role strategy plays in business and why it's important to have a core strategic position to guide every aspect of ongoing business development
  • Know why marketing matters – find out why marketing is so crucial to success and the role it plays in everything from product development to customer engagement
  • Make sense of business finance – get up to speed on the numbers side of business, from accounting to leverage, financial reporting to calculating ROI
  • Factor in the human element – learn how to get the best from people in business by exploring business culture, leadership, employee recruitment and motivation

    • Open the book and find:

    • A bird's-eye view of different types of business organisations
    • How great products and services are created
    • Traditional and up-to-the-minute marketing strategies and tools
    • Insights into the behavioural issues that can make or break a business
    • An explanation of the critical role technology plays in business
    • Priceless tips on how to succeed in business school
    • Activities for broadening your knowledge and understanding
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