Certain Uncertainty

Structure your business for maximum resilience and agility in an increasingly volatile world

Certain Uncertainty is an urgent call to business leaders around the world. Its message is clear and simple: stop trying to control what can’t be controlled. Instead, learn to respond effectively and adapt quickly to the disruptions and transformative changes that are appearing ever more frequently and suddenly.

Renowned management expert Des Dearlove offers advice and reflections from dozens of today’s leading voices in business and leadership that will show you how to structure your business for maximum resilience and agility and navigate through uncertainty. You’ll learn why concepts of economic and social certainty were always largely illusory and how to embrace a mindset that includes forward-looking humility about our ability to see what lies around the corner.

An essential resource for executives, managers, board members, and entrepreneurs, Certain Uncertainty is also an invaluable roadmap for aspiring business leaders and students of business and management seeking guidance in a world that is increasingly volatile and unpredictable.