Coffee's for Closers

PRACTICAL SALES ADVICE INFORMED BY REAL-WORLD EXPERIENCE AND COMMON SENSE CRAFTED FOR FRONTLINE SALES PROFESSIONALS

Coffee’s For Closers: The Best Real-Life Sales Book You’ll Ever Read is jam packed full of practical tools, tips, and techniques on how to become a top sales performer. Veteran sales leader and coach, Tony Morris, delivers essential advice culled from thousands of hours closing sales in the real world and training thousands of high performing salespeople. Every idea Tony shares in this book can be implemented immediately, and you will see instant results. If you are in a sales role or lead a sales team, this book provides hundreds of ideas that will help catapult you and your sales teams’ figures.

This book has no theory; it is filled with anecdotes, strategies, and ideas that will give you an unfair advantage over your peers and competitors. It covers every stage of the sales journey, from how to prepare for a call, how to build an instant rapport, how to ask the right questions and how to listen to what is not even shared. You’ll learn how to close without being seen as pushy and combat every objection you’ll ever get—as well as generate a consistent flow of leads and referrals.

Having interviewed the best sales professionals in the world on his podcast, ‘Confessions of a Serial Seller’, Tony has codified the blueprint of what makes a world class sales professional. If you are in sales or a sales leader, this book will be your secret weapon to success.