Consumer Behaviour, 1st Australia and New Zealand Edition

Consumer Behaviour offers a concise and focused narrative that simplifies complex consumer behaviour concepts, presenting the subject in a clear and accessible way, specifically designed for students in marketing. It emphasises practical applications and contemporary issues, such as the impact of social media and global trends, with Australian and New Zealand examples and case studies integrated throughout to ensure relevance to local students and provide a deeper understanding of key consumer behaviour principles.

Authors: Ayalla Ruvio, Dawn Iacobucci, Valentyna Melnyk, Pauline Campbell

Format: Paperback

Pages: 320

ISBN-13: 9781394328079

Publication date: 20250718