Data Driven Decisions

Praise for Data Driven Decisions

“Data Driven Decisions does an excellent job weaving together ideas from engineering, capital markets, and business strategy. It is a powerful primer for anyone seeking to understand how these seemingly disparate pedagogies can integrate to impact business decisions.”
—Samia Bouazza, Group CEO and Managing Director, Multiply Group, Abu Dhabi, UAE

“I’ve had the pleasure to work with Joshua for many years and am always appreciative of his ability to distill complex ideas into simple, consumable subject matter. This book does that in spades.”
—Saeed Al Darmaki, Founder, Sheesha Finance, Abu Dhabi, UAE

“Entrepreneurs can learn from the tools in this book. Business success is about developing strong, fundamental customer value that can be scaled across a market. Data Driven Decisions provides methods for how to do just that.”
—Jefrey Joe, Co-Founder and Managing Partner, Alpha JWC Ventures, Jakarta, Indonesia

“Data Driven Decisions shows a fascinating way to use concrete engineering tools to run a global business. My academic background on data analysis and my long experience running business across the globe makes me confidently recommend the application of its principles and philosophies for businesses at scale and growth stages.”
—Ricardo Oberlander, Reynolds American Inc, Former President & CEO, Sao Paulo, Brazil

“Intangible assets, such as patent, brands, IT systems, and unique corporate processes are for the past quarter century the main value drivers of businesses. The problem: they are very difficult to value because they are unique and not traded in markets. That’s a major challenge to M&As. This book, blending intangibles with systems engineering goes a long way in alleviating this problem. Highly original and readable, this book is an important resource for executives involved in M&As, appraisers, investors, and business students.”
—Baruch Lev, Philip Bardes Professor (Emeritus) of Accounting and Finance, New York, USA