Design Thinking and Innovation Metrics

"Design Thinking and Innovation Metrics is an excellent enhanced toolkit and extremely practical resource for any organization, regardless of size or industry."
- Elvin Turner, best-selling innovation author, Be Less Zombie.

“Creative activity… innovation! … and performance metrics, long considered to be polar opposites, turn out to be essential compliments. Lewrick’s Design Thinking and Innovation Metrics is a must-read for anyone needing to add analytical strength to Design Thinking; it is an excellent treatment of both. Flying blind is no way to go into the future!”
- Bill Fischer, Professor Innovation and Strategy, IMD Business School

“This book is a game-changer on the corporate world’s view. It goes far beyond any approach to innovation accounting I have seen before.”
- Jean-Paul Thommen, Professor Business and Management Studies, University of Zurich

“Peter Drucker famously said that if you can’t measure it, you can’t manage it. This latest book of Lewrick’s excellent series on design thinking is a highly practical guide for mastering the complex world of innovation.”
- Roland Deiser, Chairman of the Center for the Future of Organization, The Drucker School of Management