Goals-Based Wealth Management

If individual investors do not have a target asset or strategy allocation that is designed to meet their goals over time, what are the odds they will, in fact, meet them? Goals-Based Wealth Management offers a hands-on guide for protecting and growing client wealth in a way that transforms both the services and profitability of financial firms. Written by Jean Brunel—a noted veteran of international wealth education and analysis—this informative resource outlines an innovative approach to wealth management that gives individuals the power to take a more active role in the allocation of their assets.

As the author explains, financial institutions and advisors need to help individuals clearly understand the relationship between their wealth and what it does for them. This important resource contains a detailed examination of the current goals-based approach to wealth management, and reveals what works and what needs to be revisited. Brunel then suggests a clear, understandable framework that allows the advisor/investor relationship to prosper and develop. This approach contains the necessary feedback loops so that individuals can avoid the most common investment pitfalls. Finally, the author suggests much-needed changes in the way the financial industry structures itself so that clients can be effectively served while other stakeholders can earn the rewards they deserve.

The companion website includes readings that help secure a deep understanding of the key ideas and a spreadsheet with models to experience the goals-based asset allocation process.

High-net-worth individuals face very specific challenges. Goals-Based Wealth Management focuses on how those challenges can be overcome while adhering to the individual's goals, incorporating constraints, and working within the investor's frame of reference to drive strategic allocation of their financial assets.